{"id":2055,"date":"2024-09-24T20:50:28","date_gmt":"2024-09-24T18:50:28","guid":{"rendered":"https:\/\/charlinelaffay.com\/?p=2055"},"modified":"2026-01-27T09:14:09","modified_gmt":"2026-01-27T08:14:09","slug":"identite-visuelle-%e2%9e%a1%ef%b8%8f-alpiclim","status":"publish","type":"post","link":"https:\/\/charlinelaffay.com\/?p=2055","title":{"rendered":"Identit\u00e9 visuelle \u27a1\ufe0f Alpi&rsquo;Clim"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2055\" class=\"elementor elementor-2055\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449d596 e-flex e-con-boxed e-con e-parent\" data-id=\"449d596\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4408f elementor-widget elementor-widget-heading\" data-id=\"5e4408f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 visuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9667457 elementor-widget elementor-widget-heading\" data-id=\"9667457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u27a1\ufe0f Alpi'Clim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ccc99 elementor-widget elementor-widget-spacer\" data-id=\"d9ccc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"ALPI-R\u00c9SEAUX1\" style=\"background-image: url(&#039;https:\/\/charlinelaffay.com\/wp-content\/uploads\/2024\/01\/ALPI-RESEAUX1.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"ALPI-R\u00c9SEAUX2\" style=\"background-image: url(&#039;https:\/\/charlinelaffay.com\/wp-content\/uploads\/2024\/01\/ALPI-RESEAUX2.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"ALPI-R\u00c9SEAUX3\" style=\"background-image: url(&#039;https:\/\/charlinelaffay.com\/wp-content\/uploads\/2024\/01\/ALPI-RESEAUX3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"ALPI-R\u00c9SEAUX4\" style=\"background-image: url(&#039;https:\/\/charlinelaffay.com\/wp-content\/uploads\/2024\/01\/ALPI-RESEAUX4.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27f2ec2 e-flex e-con-boxed e-con e-parent\" data-id=\"27f2ec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef4d6d elementor-widget elementor-widget-spacer\" data-id=\"8ef4d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5212d elementor-widget elementor-widget-text-editor\" data-id=\"5f5212d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"492\" data-end=\"675\">Pour le lancement de son activit\u00e9 dans le secteur du chauffage et de la climatisation, <strong>Alpi\u2019Clim<\/strong> souhaitait d\u00e9velopper <strong>une identit\u00e9 visuelle forte<\/strong> et imm\u00e9diatement identifiable. \ud83d\udd25\u2744\ufe0f<\/p><p data-start=\"677\" data-end=\"844\">J\u2019ai con\u00e7u <strong>un logotype sur mesure<\/strong>, accompagn\u00e9 d\u2019un travail typographique et d\u2019une palette de couleurs pens\u00e9e pour <strong>structurer l\u2019image<\/strong> de l\u2019entreprise d\u00e8s son d\u00e9marrage.<\/p><p data-start=\"846\" data-end=\"984\">L\u2019objectif \u00e9tait clair : <strong>inspirer confiance<\/strong>, refl\u00e9ter le professionnalisme de l\u2019entreprise et affirmer son positionnement sur son secteur.<\/p><p data-start=\"986\" data-end=\"1175\">Cette identit\u00e9 a ensuite \u00e9t\u00e9 d\u00e9clin\u00e9e sur diff\u00e9rents supports de communication : cartes de visite, stickers, textile\u2026 afin d\u2019assurer une pr\u00e9sence coh\u00e9rente et reconnaissable sur le terrain.<\/p><p data-start=\"1177\" data-end=\"1316\">Le logo, \u00e0 la fois <strong>illustratif et structur\u00e9<\/strong>, \u00e9voque directement l\u2019activit\u00e9 d\u2019Alpi\u2019Clim tout en sugg\u00e9rant son ancrage et son rayon d\u2019action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9240345 e-flex e-con-boxed e-con e-parent\" data-id=\"9240345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1dd81 elementor-widget elementor-widget-spacer\" data-id=\"6f1dd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a52e46 e-transform elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0a52e46\" data-element_type=\"widget\" data-e-type=\"widget\" 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319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/charlinelaffay.graphiste\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tSuivez-moi !\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identit\u00e9 visuelle \u27a1\ufe0f Alpi&rsquo;Clim Pour le lancement de son activit\u00e9 dans le secteur du chauffage et de la climatisation, Alpi\u2019Clim souhaitait d\u00e9velopper une identit\u00e9 visuelle forte et imm\u00e9diatement identifiable. \ud83d\udd25\u2744\ufe0f J\u2019ai con\u00e7u un logotype sur mesure, accompagn\u00e9 d\u2019un travail typographique et d\u2019une palette de couleurs pens\u00e9e pour structurer l\u2019image de l\u2019entreprise d\u00e8s son d\u00e9marrage. L\u2019objectif &#8230; <a title=\"Identit\u00e9 visuelle \u27a1\ufe0f Alpi&rsquo;Clim\" class=\"read-more\" href=\"https:\/\/charlinelaffay.com\/?p=2055\" aria-label=\"En savoir plus sur Identit\u00e9 visuelle \u27a1\ufe0f Alpi&rsquo;Clim\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":2058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"cybocfi_hide_featured_image":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[16],"class_list":["post-2055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-textile","tag-portfolio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identit\u00e9 visuelle \u27a1\ufe0f Alpi&#039;Clim - Charline Laffay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlinelaffay.com\/?p=2055\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identit\u00e9 visuelle \u27a1\ufe0f Alpi&#039;Clim - Charline Laffay\" \/>\n<meta property=\"og:description\" content=\"Identit\u00e9 visuelle \u27a1\ufe0f Alpi&rsquo;Clim Pour le lancement de son activit\u00e9 dans le secteur du chauffage et de la climatisation, Alpi\u2019Clim souhaitait d\u00e9velopper une identit\u00e9 visuelle forte et imm\u00e9diatement identifiable. \ud83d\udd25\u2744\ufe0f J\u2019ai con\u00e7u un logotype sur mesure, accompagn\u00e9 d\u2019un travail typographique et d\u2019une palette de couleurs pens\u00e9e pour structurer l\u2019image de l\u2019entreprise d\u00e8s son d\u00e9marrage. 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